FROM STRATEGY TO ACTIVATION
Helping brands tell their story, build their world, and show up..
Hi, I'm Rebecca!
Hi, I'm Rebecca- a brand strategist and multi-hyphenate marketer with over 10 years in sport, wellness, and culture marketing.
That means working across the full brand lifecycle: from brand strategy and storytelling to activation design and event execution — sometimes all at once, sometimes just the piece you need. I work as a standalone partner for small brands building their foundation, and as an experienced extension of larger teams who need someone who can think and do.
I've worked with brands across the US, EMEA, and the Gulf- and I stay close to the communities I serve. Find me in the gym, at the events, and in the spaces where culture and community actually grow.
why
part makes whole?
Every campaign, activation, and partnership is just one piece. My job is to make sure each piece tells the strongest story.
From experiential marketing for fitness festivals, building marketing strategy and brand integrations, to ideating and executing ambassador programs and grassroots community events, I've worked across EMEA, the Gulf (GCC), and the US to help brands show up with intention. Whether it's a luxury VIP experience, a pre-event gym visit, or the retail moments that connect to brand stories- each part builds the whole and brings people back for more.
