Activations. storytelling. community.
built for Real People. Backed by strategy.
Hi, I'm Rebecca!
I’m a community and activations strategist with a love of storytelling and marketing that bridges the gap between communities, big-picture strategy, and on-the-ground execution.
With over 10 years in the sport, wellness, and event space, I help brands find their people and build something worth showing up for.
But this isn't just how I work, it's how I live. Find me in the gym, teaching classes, attending events, and showing up for the brands and communities I believe in. The strategy stays sharp because the lifestyle is real, and both continually evolve.
why
part makes whole?
Every campaign, activation, and partnership is just one piece. My job is to make sure each piece tells the strongest story.
From experiential marketing for fitness festivals, building marketing strategy and brand integrations, to ideating and executing ambassador programs and grassroots community events, I've worked across EMEA, the Gulf (GCC), and the US to help brands show up with intention. Whether it's a luxury VIP experience, a pre-event gym visit, or the retail moments that connect to brand stories- each part builds the whole and brings people back for more.
