EVENTS AND BRAND ACTIVATIONS
With over a decade of experience in the events and activations landscape, I specialize in driving impactful marketing initiatives for diverse brands including On, Cariuma, and various health and wellness brands. My expertise spans from strategic media management, outreach, and contracts to seamless execution. Each event or activation aims to meet and exceeds client expectations. I thrive on creating memorable experiences that resonate with the audience, create positive conversations, and elevate brand visibility.
Run club takeovers
Outreach, club attendance, and planning with run clubs throughout the Middle East to collaborate on On-focused runs and general releases. Creative briefs and execution, social media management around each club takeover. Partnership and sponsor management also includes influencer seeding, briefs, and reporting.
Client: On
Agency: F31
Year: 2023-24
*Photo and video: F31
SOLE DXB
Sole DXB is an annual sneaker, music, and culture festival in Dubai with a large global audience. The F31 team managed On and Cariuma's presence, which included pre-event programming, booth design/build, activations throughout the weekend, social media coverage, and PR/media coverage after the event.
Client: On
Agency: F31
Year: 2023
*Photo and video: F31
Cariuma
After the initial Cariuma launch into the Middle East, we worked within the lifestyle and skate community to build further brand presence in the region. The Paris 2024 activation featured a week-long takeover of a local café and wellness space, Olympic viewings, arts and creative activities, talks, and mindfulness sessions.
Client: Cariuma
Agency: F31
Year: 2024
*Photo and video: F31
Cariuma x Paus | a celebration and community initiative.
Cariuma
We activated the UAE skate community with a skate tournament spanning three weekends around the Emirates. This included end-to-end organization of the event from logistics, social media, email sequencing, prizes, and scoring.
Client: Cariuma
Agency: F31
Year: 2024
*Photo and video: F31
corporate wellness
Outreach, proposals, scheduling, and programming for corporate wellness days, and corporate wellness programs. Includes posture education, desk ergonomics education, general movement and mindfulness workshops.
Client: Hugo Boss
Agency: Organized by DISC (Diversified Integrated Sports Clinic)
Year: 2022-23
*Photo and video: DISC
fitness competitions
I worked with the 12 Labours team to secure and manage sponsorships, maintained the social media calendar along with brokering coverage of sponsors before/during/after the event. This also incuded media management for the team of creatives. We worked together to maintain a storyline throughout the weekend and keep athletes, spectators, and fans involved.
Client: Mid-Atlantic Affiliate Competition
Agency: Organized by 12 Labours CrossFit
Year: 2016-19
