WORK

writing

From conversational copy to inspiring prose, the goal is to keep readers interested and connect with the audience. Adapting to brand voices and aligning with the brand goals are all fun parts of working with clients. Copy contributions include:

Fitness (12 Labours CrossFit, CrossFit Alioth)
Wellness & Medical (Diversified Integrated Sports Clinic)
Events (Mid-Atlantic CrossFit Challenge)
Beauty brands (L’Oreal Middle East, Kiehl’s Middle East)
Tourism (Visit Dubai, Dubai tourism)

Articles

social media & Ad copy

Morning Chalk Up- Can CrossFit Help Singapore’s Aging Population?
Morning Chalk Up- Making the Most of Challenges and Opportunities: Leigh Coates and the 2022 CrossFit Games

12 Labours CrossFit - Medium page development (2013-15)

DISC-Diversified Integrated Sports Clinic- Blog + Social media integration

Kiehl’s Middle East - Enticing product descriptions
Kiehl’s Middle East - Product benefits

DISC- Diversified Integrated Sports Clinic- 2020-2023 treatment highlights, simplifying complex conditions, drive bookings and booking request

DISC-Diversified Integrated Sports Clinic- Landing pages

branding & squarespace

BOOCH Kombucha

Brand identity, Squarespace website design, and site set-up. Website graphics and photography design. Photoshoot assistance.

CJ Van Designs

Brand refresh with logo and brand colors update, Squarespace site migration. Product descriptions and homepage design.

THRIVING LIFESTYLES

Squarespace website set-up and workflow. Company overview description and services edits.