content & Social media management
I have a proven track record in content management and creative strategy across diverse sectors including beauty, tourism, wellness, and sports. I focus on crafting compelling narratives through content strategy and scroll-stopping copywriting while managing scheduling and community management. With a keen eye for analytics, I work to optimize engagement and amplify brand presence.
TYR WODAPALOOZA
A global fitness festival in Miami Beach. I work with the media team as the content coordinator and contribute to the overall storytelling efforts of the brand to share the TYR Wodapalooza story throughout the community. This includes content management, posting strategy, blog writing, app updates, and meeting partnership content requirements. Functional fitness is such a great way to connect people from around the globe, the TYR Wodapalooza has optimized the strength in community for 10+ years.
Social Media | Website
Client: TYR Wodapalooza
Agency: Loud and Live Sports
Year: 2025
*Photo and video: Loud and Live Sports
trisouq | On | 777
A regional initiative partnering with a group of athletes in the region to build a story surrounding their purpose-driven goal of running 350K in seven days across the seven emirates (777 for short). Work includes: content management, influencer seeding, storyboarding, mini-documentary, release party, and hosting panel discussions.
Client: Trisouq | On
Agency: F31
Year: 2023-24
*Photo and video: F31 & Trisouq
1000heads
Work includes daily client management, content calendar creation, copywriting (over 100+ pieces of unique copy monthly!), overseeing the moderation team, pitches, monthly/quarterly/annual reporting. Our team additionally managed yearly content shoots and social media competition management. Live-event coverage was also included for Dubai Tourism, Dubai Sports World.
Client: L’Oreal MENA, Dubai Tourism
Agency: 1000heads
Year: 2018-20
Sports, Competition | Sponsorship & Content Management
I worked with the 12 Labours team to secure and manage sponsorships, maintained the social media calendar along with brokering coverage of sponsors before/during/after the event. This also incuded media management for the team of creatives. We worked together to maintain a storyline throughout the weekend and keep athletes, spectators, and fans involved.
Client: Mid-Atlantic Affiliate Competition
Agency: Organized by 12 Labours CrossFit
Year: 2016-19
